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A Conversation with Norton CEO and Owner Stuart Garner

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By Andrew Capone After nearly four decades in the advertising business, I’ve been around enough co-branding campaigns to fill a Louis Vuitton + Supreme duffel bag with Doritos by Taco Bell chips. Strategic partnerships between brands are not without potential pratfalls (The Converse Chuck Taylor All Stars/Sex Pistols collaboration leaps to mind.) But when there …

Who Is Quianjiang Motorcycle Company, Harley’s New Chinese Partner?

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By Wade Thiel A Look at the Quianjiang Motorcycle Company By now, you’ve probably heard of the partnership between Harley-Davidson and Quianjiang Motorcycle Company. The two companies will team up to produce a 338cc motorcycle for the Chinese market. While Harley needs a small displacement machine, teaming up with a Chinese motorcycle company is an …

History® and Nitro Circus Announce More Details on Record-Breaking Live Television Event “Evel Live 2” (Industry Press Releases)

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By MD Staff Los Angeles, CA – In less than a month jaws will once again drop as two motorcycle daredevils attempt to cheat death and make history on HISTORY®. July 7th, renowned freestyle motocross athlete Axell Hodges and four-time X Games Medalist Vicki Golden will aim to set new world records in ‘Evel Live …