By Ron Lieback
Harley-Davidson Electric Motorcycle
Harley-Davidson has unveiled something totally unexpected – an electric motorcycle called Project LiveWire.
And as the title states, it’s just that – a project. The bike, which Harley says blends innovation and heritage, is not for sale, but will be on tour throughout America beginning next week.
The Motor Company is inviting select customers to ride the Harley-Davidson’s first-ever electric motorcycle, and offer feedback. Once the Project LiveWire Experience tour wraps up, Harley will take this feedback and decide if it should build the machine.
Harley says the bike is “specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.”
“America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”
The tour begins on historic Route 66, and Project LiveWire will visit more than 30 dealerships through the end of the year. The bike will continue its tour in 2015, expanding into Canada and Europe.
For those who don’t demo the electric motorcycle, a simulated riding experience will be available through Jumpstart.
“This builds on many recent reinvention successes for Harley-Davidson.” said Levatich. “In just the last few years, we’ve broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently launched Project Rushmore touring bikes, Harley-Davidson Street 500 and 750 models and this reveal of Project LiveWire.”
“Project LiveWire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, Senior Vice President and …read more