By Sam Sims
Erik Buell Racing Partners with Parts Unlimited
Shortly after releasing the 1190RX, it was only of time before Erik Buell Racing (EBR) would need a distribution partner for spare parts.
And this arrived Wednesday when the Wisconsin-based EBR says it had selected Parts Unlimited of Janesville, Wis., as it’s official distribution partner.
Now, Parts Unlimited will stock EBR parts and handle order processing and fulfillment for EBR’s dealer network.
“We selected Parts Unlimited as our distribution partner because of their highly automated operations, strategically-located warehouses and existing relationships with so many of our dealers,” Erik Buell says.
“Parts Unlimited shares our customer satisfaction focus and has a reputation for providing fast and friendly service to support the highest quality products. We simply want to make parts ordering and stocking as efficient as possible for our dealer network, and ensure that the rider has the industry’s best possible support team.”
Parts Unlimited will begin to distribute parts and accessories to EBR’s dealer network beginning this month. The EBR parts ordering system will be linked to Parts Unlimited to make the ordering process seamless and ensure timely delivery of EBR parts.
“This relationship is a new chapter for Parts Unlimited as we are now expanding our business model to support OEMs. We are excited that EBR recognizes our market value and we look forward to our new relationship.” said Fred Fox.
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