Press Release: In recognition of the continued rise in popularity and influence of the custom bike-building culture of motorcycling, the American International Motorcycle Expo (AIMExpo) has unveiled a brand new showcase for 2016 known as “Custom Culture at AIMExpo.” Key components are the Championship of the Americas bike builders competition, the Standard Motorcycle Co. Showcase, millennial artisans, bike builders, and more. There will also be a chance to meet Custom Culture ambassador Leticia Cline. Custom Culture broadens AIMExpo’s V-Twin initiative that was introduced at the 2015 event, developing an added focus on what is the most popular segment for younger millennial riders and do-it-yourself enthusiasts. The 2016 AIMExpo will take place from October 13-16 from the North Hall at the Orange County Convention Center (OCCC) in Orlando, Florida.
“The Custom Culture movement is one of the most progressive segments in the powersports industry today and is being driven by a younger demographic who are often new riders, and is a segment we want to welcome and embrace,” said Larry Little, Vice President & General Manager, MIC Events. “Custom Culture at AIMExpo recognizes the increasing influence of Generation Y millennial riders and is an important element of AIMExpo’s evolution to engage with and generate enthusiasm among these new riders.“
The inaugural Championship of Americas builder’s competition in 2015 was a resounding success for participants and attendees. With its distinction as a qualifying round for the AMD World Championships at Intermot in Germany, it is the destination event of choice for any competitive builder. The 2016 competition will once again consist of four classes – Performance Custom, Street Custom, Retro Custom, and Freestyle Custom, from which the winner will join Team America at the 2018 AMD World Championship.