Easy, breezy, beautiful, professional motorcycle racer, Shelina Moreda, is announced as the cosmetics brand’s newest COVERGIRL. In addition to her passions of racing and makeup, Shelina is committed to helping girls build confidence and empowerment through riding motorcycles. It’s pretty neat to have a motorcycle racer crossing over into mainstream products to help promote awareness for our beloved industry by getting more girls onto two wheels!
Begin Press Release:
New York, NY – October 5, 2017 – COVERGIRL today announced Shelina Moreda, internationally-known motorcycle racer and the first female to race at the Indianapolis Motor Speedway, to their roster of new COVERGIRLS. An accomplished professional in her own right, she is stepping out from the world of athletics to bring to life another passion: makeup.
“Pro racing is a challenging profession – physically, mentally, and emotionally. I love what I do, and people are often surprised because the sport of racing is largely dominated by men. Makeup is something I’ve always enjoyed, and it’s something that sets me apart when I’m on the racetrack and the only thing you can see are my eyes peering out of the helmet, so that’s the part I especially love to play up. My partnership with COVERGIRL shows the world that it’s okay to have an active, yet powerful career and still value feeling pretty and I am happy to be able to encourage other people to unapologetically be themselves, pursue what they love, and share it with the world.”
In addition to the time, energy and intensity Shelina has dedicated to overcoming personal and professional boundaries to rise to the top. She also spends time inspiring and empowering other people to do what they love, as she runs an all-female motorcycle skills school that focuses on building confidence in girls to push past barriers and reach …read more