By Dennis Chung , change can be slow and incremental. Not so today, as Harley-Davidson announced a new plan for growth from now through 2020, including some significant, bold changes that many customers have long been asking for.
There’s the new liquid-cooled modular platform in four displacements from 500cc to 1250cc, led by the company’s first adventure bike, the 2020 Harley-Davidson Pan America 1250, which we posted earlier today. Harley-Davidson says this new middleweight platform will span three distinct product spaces. In addition to the Pan America, Harley showed off prototypes of a 975cc streetfighter and a custom model.
These three models are just the tip of the iceberg. Harley-Davidson says it will launch a second adventure-touring model using the 975cc version of the engine by 2021. The as-yet-unnamed streetfighter model will be the first of nine standard models. These will arrive from 2020-2022 and carry engines displacing from 500cc to 1250cc.
The custom model will be one of five bikes displacing between 500cc to 1250cc that are tentatively set to launch in 2021 and 2022. Harley-Davidson didn’t say anything specific, but it’s possible these five models may be a full replacement of the Sportster line.
The new adventure-touring and streetfighter/standard models are a recognition of the strong demand these segments have in Europe, and will be a key element of Harley-Davidson’s plans to grow overseas. Harley-Davidson estimates this segment accounts for sales of 273,000 in 2017 model sales in Europe, none of which currently bear the bar and shield.
There’s also the LiveWire, the first in a new line of electric Harley-Davidson models, set to launch in August 2019. The electric motorcycle market is still relatively dormant, and Harley-Davidson says it plans to take a leadership role, especially from a design perspective starting with the LiveWire. Electric motorcycles are currently …read more