Ducati Scrambler: The Birth of a Lifestyle Brand Continues at Huntington Beach, California (News)

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By Dirck Edge While nearly everyone in the industry is wringing their hands in worry about the future of motorcycling, and the seemingly dim prospects of bringing Millennials into the fold, Ducati is busy pursuing its own strategy. That strategy seems to be working. Ducati Scrambler is now a brand of its own … by intention. It may […] …read more

Source:: Ducati Scrambler: The Birth of a Lifestyle Brand Continues at Huntington Beach, California (News)

      

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