By Troy Siahaan Editor Score: 87.0%
2019 Honda Super Cub
Editor Score: 87.0%
It was only seconds after hopping aboard the 2019 Honda C125 Super Cub that laughter started to erupt. Despite rainy weather and cool temperatures, we journos couldn’t help but smile on the new Super Cub, and we hadn’t even left the parking lot of 4077 Pico Blvd – the site of the original American Honda HQ. This is the effect the Super Cub has on people; even those whose job it is to test ride every motorcycle under the sun. It’s cute, it’s inviting, and it’s just fun. If you can’t have a laugh on it, you’re dead inside. In a world where digital media is stealing away everyone’s attention (including yours since you’re reading this), maybe the Honda Super Cub can reinvigorate motorcycling in America just as it did 57 years ago when the original Honda Super Cub (called the Honda 50 here in the States) arrived on these shores.
I’m going to go out on a limb and say the Super Cub is the most significant model in Honda’s history – two wheels or four. Sure, today we automatically think of Honda as the giant in both the motorcycling and automotive worlds, but the company might have been a blip in history if it weren’t for the success of the Super Cub. Take yourself back to 1959. American Honda was established in September that year, hardly anyone knew the brand, and certainly nobody thought a little scooter from one of the countries that lost the war would ever sell. Through a series of calculated marketing and advertising risks, however, attention surrounding the little scoots picked up. At the end of 1962, …read more