MO Interview: Ducati CEO Claudio Domenicali

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By Ryan Adams

An absolute force, Ducati CEO, Claudio Domenicali has risen through the ranks at the Bologna-based firm and has now run Ducati Motor Holding in his current role since 2013. We were lucky enough to have the chance to interview Claudio during our time at the Bologna facility for the Ducati Design Center workshop. We spoke with Claudio about the future of electric motorcycles as he sees it, conducting business in the digital age, and the sheer breadth of the company’s expansive product portfolio. Order up a cappuccino, sit back, and enjoy.

MO: Regarding a comment made during a student-run racing series in which the Ducati-supported University of Bologna’s UniBo rookie team took third in the electric class: “The future is electric and we’re not far from beginning production of the series.” Can you elaborate on this at all? Perhaps an idea of how far out Ducati is from announcing anything?

Domenicali: I think there may have been some misinterpretation. For sure the future is electric and we are investigating a lot into the subject, but the way for serial production, in our case, it will take still some time. It is a different concept that we are currently evaluating but still the combination between weight and cost of the battery and the possibility of making the bike really light and agile is difficult with the current state of the battery. Technology is developing and we want to be part of this development and this is the reason why we have a group which is studying exactly how could be the possible layouts.

MO: Considering the types of electrics Ducati plans to bring to market, do you see Ducati’s future in e-mobility in the urban setting or rather with an electric sportbike or naked bike?

Domenicali: I think it’s a very wide spectrum of …read more

Source:: MO Interview: Ducati CEO Claudio Domenicali


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