Get ‘Em While They’re Young: Harley-Davidson Acquires Manufacturer of Childrens’ Electric Two-Wheelers (News)

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By Dirck Edge

It has always been considered a valid corporate strategy to develop brand loyalty with the youngest age group interested in your product category. Did you drink Coke as a kid? Maybe you still do. Did you ride Honda motorcycles as a kid? Maybe you still have a favorable impression of Honda motorcycles. Harley is hoping […]

The post Get ‘Em While They’re Young: Harley-Davidson Acquires Manufacturer of Childrens’ Electric Two-Wheelers appeared first on MotorcycleDaily.com – Motorcycle News, Editorials, Product Reviews and Bike Reviews.

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