Bikes Are No Longer Just for Dudes

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By Kathy Koewler

The world of motorcycles is always growing and evolving to meet the needs and desires of consumers. But some of that growth might surprise a lot of riders. As a female rider, I honestly would not have estimated that nearly 20% of all bike owners in the United States are ladies. But that is exactly what the Motorcycle Industry Council discovered during its latest poll.

The 2018 MIC Motorcycle/ATV Owners Survey found that 19% of all owners are female, which is a 5% increase in just four years, and a substantial 9% increase over the 2009 results. And though the actual numbers could be considered surprising, this is nothing but great news for all of the ladies out there who are dedicated riders.

Strength In Numbers

One of the greatest benefits to female riders as a result of their increase in numbers is definitely the increase in ladies gear. Its simple supply and demand, but in this case, the increased supply is driven by the greater demand for quality riding gear made specifically for the body types, shapes and sizes of female riders.

For many years, women tolerated the guy’s gear which tended to be too big in the shoulders and length of the sleeves and legs, but too tight in the seat and waist areas. But for the most part, ladies were not investing much in true riding gear, because they were often just a part-time passenger on a bike.

However, as more and more ladies discovered the thrill and enjoyment of actually operating a motorcycle, the need for comfortable, and more importantly, safe gear became apparent.

Ladies on The Job

Bike ownership is not the only place that the gender barrier has been broken. There have also been huge strides made in the motorcycle industry and the gear industry as more ladies are working in …read more

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