By Wade Thiel
A New Leader for the Company
Royal Enfield, which is a port of Eicher Motors, recently announced it has appointed a new CEO. The company’s former CEO, Siddhartha Lal, will still remain on as Managing Director of Eichler Motors. The new CEO is Vinod K. Dasari.
Dasari worked for General Electric in the 1980s and later at Cummins India Limited and Timken Company. Lal said that Dasari is a “proven leader” and sounded genuinely excited for the future of Royal Enfield under the leadership of the new CEO.
Vinod’s fearless entrepreneurial leadership, experience of managing complex businesses globally, deep understanding of customers and his vision of how digital technology will be used and experienced around the world are precisely the qualities that Royal Enfield needs as it aspires to lead and catalyse the global motorcycling industry towards the middle weights.
With the appointment of Dasari to the helm of Royal Enfield, it would seem that the company will be expanding globally. With that kind of focus and Dasari in the CEO position, we could expect to see more Royal Enfield motorcycle in the U.S. in the future.
Nothing has been confirmed at this point in terms of global moves. However, I see the appointment of Dasari to the CEO spot at Royal Enfield as a good thing. It should be a way to continue the company’s success and drive further growth. Siddhartha Lal has done a good job so far. Dasari might be able to take things to the next level.