By Wade Thiel
The Start to Another Good Year
Ducati is having a good 2019 so far. The Q1 sales results came in recently and they showed a five percent increase worldwide for the company, according to Asphalt & Rubber. That’s good news. The motorcycle company sold 12,541 motorcycles in the first quarter. That period of time last year only saw 11,949 sales.
The Hypermotard 950 drove some of the sales increase with a strong showing for the model in the first quarter. Ducati will try to keep that momentum going as the year continues. Scrambler sales were up 15 percent. Ducati has put the work in on that model and that end of their model line, and it seems to be paying off.
Daivel, Monster, and Streetfighter sales seem to be pretty much flat when compared to last year. The company managed to sell about the same number of bikes as the previous year. Superbike sales saw a dip, but that ground was made up by the increases from the Hypermotard 950 and the Scrambler.
This positive momentum will help Ducati continue on its path and hopefully put out other interesting models. I would personally love to see a high-powered electric motorcycle, but I think that’s a few years away at least. Until then, it’s nice to see the company selling its current lineup at increasing volume. This means other doors will open for possible future bikes.
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