The Motorcycle Industry Council Has a Long-Term Plan To Attract New Riders

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By Wade Thiel

More Riders Is Good for Everyone

It seems like every company associated with the motorcycle industry wants to see more people out on two wheels. Many of them have special programs and initiatives to make that happen. Well, now the Motorcycle Industry Council (MIC) has announced its long-term initiative to get more people riding.

“While many of us, with our individual businesses, have taken steps to grow ridership, we also should be working together, and the MIC wants to help make that happen,” said Paul Vitrano, MIC board chair and senior assistant general counsel at Indian Motorcycle and Polaris Inc.

Vitrano went on to say that the MIC has partnered with a team of researchers and strategists from Centauric LLC to look at the barriers to entry for new riders and come up with a new plan for the future. “Centauric has committed an impressive multi-disciplinary team of behavioral scientists, engineers, and business consultants, and takes a unique approach to problem-solving. We are excited to be working with them on this critical initiative,” Vitrano said.

So, the news is that the MIC has started a long-term initiative to get more people riding. That’s fantastic, but there’s little to no information at this time as to what the initiative looks like specifically. The official plan will be presented at MIC’s American International Motorcycle Expo in September in Columbus, Ohio. We’ll be at AIMExpo, so we’ll try to update you on this when the time comes.

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