By Dennis Chung
Eicher Motors has filed trademark applications for two potential models: “Royal Enfield Flying Flea” and “Royal Enfield Roadster”. The trademark applications were filed yesterday with the European Union Intellectual Property Office for use on “motorcycles; parts and fittings therefore,” as well as for various clothing items.
The Flying Flea name holds a special historical significance for Royal Enfield, going back to its English roots. Flying Flea was the unofficial nickname for the Royal Enfield WD/RE, a lightweight 125cc military motorcycle employed in the World War II. The WD/RE was designed to be transported by glider and dropped by parachute into the front lines where they would be used to deliver messages or transport troops.
In 2018, Royal Enfield produced a limited edition model based on the Classic 500 that paid homage to the Flying Flea. Royal Enfield only made 1,000 units of this Classic 500 Pegasus model (pictured at top) but the new trademark filing suggests an entire new model is being developed. Given its heritage, we expect the new Flying Flea will be a military-themed model using a small-displacement engine. Royal Enfield recently launched a new Classic 350 line, but the company is reportedly developing an even smaller platform in the 250cc range.
The Roadster is a little more difficult to pin down, as the name doesn’t suggest any particular size. The Roadster name isn’t unique to the Indian manufacturer, so there may be some hurdles ahead in the trademarking process. Filing it as “Royal Enfield Roadster” and not just “Roadster” may help, though Eicher typically includes the RE name in all of its trademark filings for models.
Eicher also has an active trademark for the name “Meteor”, filed in several markets last year, a callback to the Royal Enfield Super Meteor produced from 1952 to 1962, as …read more