KTM CEO Says Sales Have Stayed Strong Since COVID-19 Pandemic Began

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By Wade Thiel

A Surprising Result for KTM

In a recent interview with Le Repaire des Motards, Pierer Mobility Group’s CEO Stefan Pierer said that KTM reacted early on to the pandemic and actually has not seen much of an issue with its sales since reopening. He said that his company has actually hired more people since the pandemic.

When asked how the unexpected COVID-19 pandemic impacted KTM and the other brands under the Piere Mobility Group’s umbrella Pierer said this:

It was not unexpected! As an international company, we have connections all over the world and we saw very early on that there was a problem from China because it prevented our customers from buying our products in the Asian markets. When it started to cause problems with our Italian supply chain for the parts of the motorcycles we build here in Mattighofen, I had already planned to stop production in mid-March.

He said that Austria chose to shut down businesses ahead of his decision and that it was one of the countries to do so early on. That allowed KTM to get back up and running quickly and not see much of an impact. In fact, he said it’s actually been the opposite.

“Fortunately for us, the powered two-wheeler industry is thriving to some extent after the Covid,” said Pierer. “In all the countries that have reopened since containment, there is an increasing demand for our products.”

Pierer said that many people are buying motorcycles and two-wheeled vehicles in the wake of COVID-19 because they don’t want to ride public transit or be confined in a vehicle with other people. This is happening in many markets around the world.

Pierer also said that despite the fact that KTM has all of the same challenges that other companies KTM is in a position to surpass some of …read more

Source:: KTM CEO Says Sales Have Stayed Strong Since COVID-19 Pandemic Began


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