By Dennis Chung
A couple of weeks ago, Harley-Davidson provided an update on its Rewire strategy, including a commitment to releasing the Pan America 1250 adventure tourer in 2021. Harley-Davidson did not, however, provide the same vote of confidence to the Harley-Davidson Bronx, leaving the fate of the streetfighter unclear.
Well, we’re starting to see a better picture now, as Harley-Davidson has quietly scrubbed all mention of the Bronx from its website. The future vehicles page, which until recently included the Bronx alongside the Pan America and their fellow liquid-cooled Revolution Max-engined “High Power Custom”, plus Harley-Davidson’s ebicycles and lightweight electric concepts, is now short one streetfighter.
The page that once hosted details about the Bronx is no longer available. According to the Internet Archive’s Wayback Machine, the Bronx page was available as recently as Aug. 2 but was taken offline some time that week. The Bronx has even disappeared from Harley-Davidson’s press site.
We figured something was up during Harley-Davidson’s second quarter presentation when Chief Executive Officer Jochen Zeitz answered vaguely when directly asked about the Bronx.
“I think that at this time, adventure-touring will be the focus going into next year,” Zeitz said in response. “Other product line related decisions, we will be revealing in real time, so it’s not something we can or want to talk about at this time.”
We reached out to Harley-Davidson for comment about where the Bronx fits into the company’s plans and received this reply:
“Harley-Davidson’s immediate new product focus in 2021 will be on the launch of Pan America, our first Adventure Touring motorcycle. In order to ensure an outstanding launch for Pan America, we will not be launching the Bronx streetfighter motorcycle next year.”
We already expected the Bronx would be delayed, and this reply reinforces that. …read more