By Dennis Chung
Motorcycle sites around the world have been buzzing the last few weeks about the Harley-Davidson Custom 1250, the Revolution Max-powered potential Sportster replacement, suddenly appearing on the Motor Company’s official website, signifying it’s impending launch.
The story appears to have started Nov. 24 with a report by Germany’s MotorradOnline.de claiming the Custom 1250 “suddenly appeared” on the Future Models section of Harley-Davidson’s site with a projected launch target of 2021. The story then got picked up by multiple motorcycle sites in India, and around the world, with new stories still popping up weeks later.
There’s just one problem: none of this is a new development.
All of these stories hinge on the idea that the Custom was presumed to have been dropped, and only recently reappearing on Harley’s site with the new 2021 timeline. Except that never happened. The Custom has been on Harley-Davidson’s website the entire time, all the while listing the same “planned for 2021” tag. People may have forgotten about it because Harley-Davidson didn’t bring a prototype to the big motorcycle shows like it did with the Pan America and Bronx, but the Custom didn’t “rise up like a phoenix,” as one outlet proclaimed. It had been sitting there the entire time.
We were the first outlet to report when the Bronx was dropped from Harley’s site and the project presumed cancelled back in August, and at the time, we noted that the Custom 1250 was still listed on the Future Models page as “planned for 2021.” Many of the outlets parroting the “revived Custom” narrative also picked up our original Bronx story in August, which only demonstrates …read more