It was one wild ride to get through 2020, something that was certainly true at Harley Davison. In March Jochen Zeitz took off his Pumas and swapped them for his biker boots. The new CEO of HD has now been in the big saddle for 9 months, and a busy stretch it was.
Branded as “The Rewire,” changes are in full swing. It is safe to say that the majority of rumors you may have heard or hoped for, will be very hard to put much stock in. The only bike I will say for certain is coming but has not hit its formal introduction is the Pan American, the first Adventure bike from HD. You can have a sneak peek at the end of this lineup, the formal announcement is due February 22, 2021.
HD is going back to basics, regrouping, and moving from the Rewire into the Hardwire. The Hardwire is the plan thru 2025, it includes a 30% reduction of planned models and increased investment in models currently deemed “High Potential.”
Gone for 2021 are all the Street 750’s, Roadster, Deluxe, Lowrider (we still have the S), Breakout, and FXDR 114. It also seems that the rumored Bronx has vanished.
Overall, it is a good thing to see Harley Davidson taking steps to keep themselves the “most desirable motorcycle brand in the world”. That is a corporate vision I am excited to watch unfold.
Check out the 2021 Harley Davidson Lineup!
2021 Harley Davidson Iron 883
The entry point for Harley Davidson, the Iron 883 should not be overlooked. The rubber-mounted 883cc Evolution® engine is smooth and offers great torque. The Iron 883 is a great handling, fun bike.
- 53.8 ft-lb @ 3750 rpm
- Classic looks,
- Low and Slammed look. 25.7” seat height
- Blacked out engine
4 colors available.
MSRP: $9,499 USD / $11,499 CAD