By Chase Hadden
The Final Piece to the Asian Market Puzzle
In the short amount of time that the Trident has been available for purchase, it has already cemented itself as a brand favorite when it comes to riders seeking an intermediate motorcycle manufactured by a British OEM. The Trident’s sales have been steady – meaning the naked 660cc gamble paid off for Triumph – and as a result, Triumph is sending it over to India’s difficult market to see how it fairs.
The Indian market is a very difficult segment to enter, where classically styled 100-30occ motorcycles dominate; such as Honda’s CB350 and Royal Enfield’s Meteor 350. When looking at India’s home team – Royal Enfield – it’s no surprise that their models like the Meteor 350 far outsell any of their larger models.
The rest of Asia has already seen the Trident arrive in showrooms, but now it’s finally India’s turn to see if the Trident will become part of the ‘Indian Motorcycle Identity’.
When put in the context of India’s current hot-selling motorcycle models, it’s no surprise that the Trident will be marketed as a very premium motorcycle; especially taking into account the fact that it is quite a large bike when compared to the rest of the market with its 660cc inline-three engine.
The Triumph Trident will be sold in India for Rs.6.95 lakh (around $9,340 USD), which is quite steep compared to the Rs. 1.86 Lakh that Honda’s asking for the H’ness CB350. Although with the Trident, you will see around double the displacement and a ton of premium features that are missing from the base CB350, but we’ll have to see how the people of India treat the Trident further down the line