Daily Motorcycle News • HARLEY-DAVIDSON ROLLS OUT INTEGRATED CAMPAIGN CELEBRATING RIDERS’ INDIVIDUALITY

By bikersreportnewsfeeds on

By totalmotorcycle #HARLEYDAVIDSON ROLLS OUT INTEGRATED CAMPAIGN CELEBRATING #RIDERS’ INDIVIDUALITY #RollYourOwn Redefines Perceptions of Harley Riders and How They Ride MILWAUKEE (March 4, 2015) – Today, Harley-Davidson Motor Company debuts “Roll Your Own,” an integrated marketing campaign that evolves the company’s efforts to break the stereotype of who rides Harley-Davidson motorcycles and how they ride …

Daily Motorcycle News • Sunoco and AMA Pro Racing announce renewed AMA Pro Flat Track partnership for 2015

By bikersreportnewsfeeds on

By totalmotorcycle #Sunoco and #AMA Pro #Racing announce renewed AMA Pro Flat Track partnership for 2015 DAYTONA BEACH, Fla. (March 4, 2015) – Sunoco and AMA Pro Racing announced today a renewed partnership that extends the successful, longstanding relationship through the 2015 AMA Pro Flat Track season. As part of the new agreement, the manufacturer …

Thumbnail for 56601

New Harley-Davidson Campaign Aims To Break Stereotype + Video

By bikersreportnewsfeeds on

By Troy Siahaan Today, Harley-Davidson is launching its “Roll Your Own” marketing campaign, with an aim towards breaking the stereotype of the brand’s typical rider. The campaign features real Harley-Davidson riders and introduces the call to action of #RollYourOwn. “The new work shows there is no one way to ride a Harley,” said Dino Bernacchi, …