header-star-line-up-01

2012 Star Motorcycles, Capturing a lifestyle

By ldidsbury on

Star Motorcycles, a division of Yamaha Motors Corp. was created to distinguish Yamaha’s sport bikes from their fleet of cruisers in order to hone in to the needs and preferences of the vast cruiser market. Has this branding decision paid off? That question is still being determined. However, one thing is certain, the decision-makers at …